Wednesday, May 20, 2015

Let's Go Logo; Hero Quest Logo Reveal!

Hello my dear readers! (All two of you.) I must apologize for missing a post last week. The life of a 22 year old entrepreneur is one of pandemonium. And that is all that I am going to say about that.

So let's talk about logos. But let me start by expressing my love for in-laws. Do you know why I love in-laws? Because they add talents and resources to the family that were not already there. For example my family never had a piano player until my brother married Lacie, who is an awesome pianist, and now that gap in our family resume is filled! And our most recent family addition, my sister in-law Michelle, is a graphic artist! That is like the in-law jackpot for a girl trying to start a business off of favors. It honestly wasn't very long after the wedding that I started to recruit Michelle for Adventure Valley.
The Very First Adventure Valley Logo


She has designed all of our logos (and hopefully will continue to do so for the foreseeable future). If you've been to our website or Facebook page you have seen our main logo, which I love! She also did the logo for Christmas Expedition.

Christmas Expedition Logo

Most recently we have been working on our Hero Quest logo, and just got one finalized. It actually only went through a few versions--Michelle is amazing.

I gave her very little direction, because designing logos is so far from anything that I am good at. Basically she already knows the feel of our company, and our audience, and then I told her to add a super hero/greek mythology theme and set her loose.

First Go at the Hero Quest Logo
I was blown away by the first version. It captured the feeling I wanted so well, and with such little input from me! The one thing that was a little off when I first saw it was that is seemed more roman than greek; a distinction that I know would mean nothing to most people. I think it was mostly because of the red font, and the spears. So with that feedback she set to work again.

Runner-Up for Final Logo
The next round of logos were all so awesome that it was hard to choose between them. Devin and I independently picked the same two, but neither of us had a favorite! I don't really know how I chose, I think I asked for my family's input, and then mostly just went with my gut.

Do you love the logo! (<< Purposely not a question mark.) I do! What do you guys think? Any suggestions? Any funny logo stories? Share in the comments!


See you at Hero Quest!
-Whitney

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